The National Archives' new Strategy Towards the 2030s responds to the demands posed by a rapidly changing operating environment. The strategy has been formulated as a combination of objectives and means. The strategic objectives address the question of what we aim to achieve and the means address how we will reach those objectives. The strategic objectives have been set in a way that also allows them to be measured. The implementation of the strategy is monitored as part of internal reporting and is updated in accordance with a rolling strategy process.